6 Secrets to Writing a Better Brand Positioning Statement

6 Secrets to Writing a Better Brand Positioning Statement

A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn't be. They are actually pretty simple to construct. These read, "I am a [noun, such as coach] who helps [audience, for example women] [result, i.e get healthy] so they can [benefit, for instance love their life!]"

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