This is Nancy Duarte’s ground breaking TED talk on storytelling. She breaks down the rythm and tactics in iconic speeches from Steve Jobs, Martin Luther King and more. Every speaker should watch it before preparing a speech.

Nancy Duarte is an American writer, speaker, and CEO. She is well known for her three bestselling books, which include Resonate: Present Visual Stories that Transform Audiences, slide:ology: The Art and Science of Creating Great Presentations, and the “HBR Guide to Persuasive Presentations.” as the CEO of Duarte Design, the largest design firm in Silicon Valley and the fifth largest female employer in the area.