Jennie Enterprise is not just the mastermind behind one of New York City’s most prestigious private membership clubs. She is also a serial entrepreneur who has created one successful venture after another.
As a teen, Enterprise noticed that her local community lacked a tennis program for kids, so she started one. She recalled that she borrowed $100 in May, and by September had made $10,000, calling the entrepreneurial experience addictive.
Later, as a student at Fordham Law School, she won a business competition, creating a coffee shop and entertainment venue concept. The venue not only booked solid but eventually expanded to multiple locations. This concept gave Enterprise her next idea, which would eventually become Reebok Sports Club.
Her most recent success, CORE: club, offers its 1000-plus members lodging, dining, culture programs, movie screenings and a home base from which to work, train with a personal trainer, get a spa treatment and more, for an annual fee of $17,000 plus a $50,000 initiation fee. For those of you running the numbers in your head right now, that’s almost $1.5 million in revenue each month.
I recently met Enterprise at CORE: to discuss her entrepreneurial success. Here are a few lessons from her on turning your business into a one-of-a-kind destination, particularly for those with membership or subscription-based business models, on Entrepreneur.com.