If you aren’t familiar with Simon Sinek’s name, you’re probably familiar with the movement he created, launched with the release of his international bestselling book, Start With Why. You may also recognize his face from his subsequent TED talk, one of the organization’s most popular videos ever, with more than 28 million views. This New York Times bestselling author and speaker is not just spreading an idea, he’s leading a crusade. His goal? To build a world where the vast majority of people go home every day feeling fulfilled.
After listening to his journey from depressed small-business owner to internationally acclaimed thought leader, I discovered five key lessons from Simon Sinek on how to create a movement. Read them on Entrepreneur.com.