If you want to build traction for your brand and business, get more out of your marketing efforts, and start to ATTRACT clients rather than chase them, you can use these methods.
- Launch and market (or relaunch) a book, project or product effectively
- Land guest posting gigs
- Use guest posting gigs to land a high value writing gigs or endorsements
- Use high value endorsement to gain media exposure and podcast interview exposure
- Use media exposure to land more speaking, writing, and consulting/coaching gigs
- Use exposure and gigs to launch more books, projects and products
- Watch Your Snowball Grow!
I love the work itself, I truly do. But I think the time to focus on the work and only the work, all day everyday, is gone. We have to use other strategies to grow and market our mission, while still doing the work we love. All that writing and pitching and marketing and editing listed above...it was and is a lot, not gonna lie... it adds up! It takes you much further much, much faster! For example, others in my industry have been building their brand for six years and I'm already a third of their size in just over one year. These tactics led to doubling my Facebook community in a year, growing my Pursuit subscribership by an average of 50% per month!, 10x-ing my email list and of course added income! It also attracts thousands of people to me each week, reading my articles, sending me messages, joining my list, and buying my various physical products and coaching/consulting offerings throughout that time.
Let's all just go on record and thank God above for the internet, shall we? Seriously, now is your time. Now is THE time. There is no better time than the social, digital age we are in right now to rapidly grow your business, brand, or movement.
The opportunities online right now are endless, but that also means the web is getting more and more CROWDED. To rise above the noise, fast, you have to employ the right methods, in the right order, at the right time, with crazy tenacity... you have to create your own Momentum Snowball.
(a.k.a. My secret superpower that I'm now sharing with everyone!)