How Hard Do You Need to Work to Reach Success?

How Hard Do You Need to Work to Reach Success?

As the driven, innovative, informed Entrepreneur reader I know you are, you already know you need to put in the hours to make your idea successful. If you’ve read my writing or watched my show, The Pursuit, you know that nearly every successful person mentions the power of hard work.

If you haven’t come across my work before, allow me to explain that this article comes from over 4,000 hours of the study of success in under two years. I’ve had the privilege of interviewing today’s leading entrepreneurs, celebrities and influencers -- people like Larry King, Tony Robbins, Barbara Corcoran, Seth Godin, Kathy Griffin, Simon Sinek and HGTV’s the Property Brothers. Usually these insightful, once-in-a-lifetime conversations happen in person in the guest’s home or office, giving me a sneak peek into their day-to-day life.

Following the interview -- and the prior hours of listening, reading and watching everything I can about them and from them -- I break down what I call Success for the Rest of Us. How do we apply the tactics of millionaires in our everyday lives? How can I -- a midwestern mom, wife, writer and media entrepreneur in suburbia -- implement what I learn from someone like Gary Vaynerchuk?

Let’s dive into those questions, specifically as they pertain to hard work. Is simply putting in long hours enough? What if I don’t have the capacity to work 18 hour days? What about “work/life balance”?

Go to Entrepreneur.com to read my top five keys to success for the rest of us when it comes to hard work and work habits, in order to produce your best work and become your best self.

How Kimra Luna Built Her Multi-Million-Dollar Business

How Kimra Luna Built Her Multi-Million-Dollar Business

Kimra Luna’s rags to online business riches story is an incredible one. Pregnant and on welfare, Luna tried multiple blog and business ideas, desperate to get her family back on track. When her husband finally got a job, she became even more motivated, because she wanted him to be back at home instead of working long hours away from their kids. The couple used a tax return to get her a laptop, and they later took on debt to launch her first major product.

Those risks paid off. Luna is now a successful personal branding strategist for online business owners, and she is a leading authority on Facebook advertising and webinar-based training. How successful? Find out on Entrepreneur.com.

How This Entrepreneur Went From Solopreneur to Employing More Than 500

How This Entrepreneur Went From Solopreneur to Employing More Than 500

Since founding the now award-winning New York-based agency MRY in his bedroom in 2002, Matt Britton has worked with some of the world’s leading brands, such as Microsoft, Coca-Cola and Visa. He has also become a leader in social media marketing and millennial marketing. Britton has spoken at industry conferences around the globe and has become a featured advertising expert for CNBC,Mashable, Forbes, The New York Times and Wall Street Journal, among others.

How did he go from solo consultant to employing more than 500 people and then a multi-million-dollar exit? Read the story on Entrepreneur.com to find out.

5 Steps to Create Your Dream Career, the Jon Acuff Way

5 Steps to Create Your Dream Career, the Jon Acuff Way

Author and speaker Jon Acuff has created quite a remarkable career for himself, much of which he’s documented on his blog and in multiple New York Times best-selling books. To read his work is to read through his life: In Quitter, he quit his corporate career to follow his dream; in Start, he launched his own business; in Do Over, he learned from some of his mistakes.

Acuff’s refreshing, funny and often unapologetic perspective provides real-life lessons to people aspiring to live their own dreams as authors or speakers or entrepreneurs. Read his five tips to creating your own dream career on success.com.

How to Price Your Products and Services

How to Price Your Products and Services

Many solopreneurs and small business owners struggle with the same issues. Instead of try and write out my answers for you guys, I'm handing it over to experts in each industry, because each of you have unique challenges.  As pain points are brought up in the Go Solo Facebook Group, I will add to this series.

In gathering these links for the first post in this series, I would be willing to bet the farm that you are undercharging - have the courage to quit that!

Get Over Your Fears of Charging for Your Gifts!

Getting Started

Pricing Coaching

Price Event Planning

Pricing Writing Services

Pricing Graphic Design Services

Pricing Interior Design Services

Pricing Photography

Pricing Personal Training

Pricing Public Speaking

Pricing Virtual Assistant Services

Pricing Consulting Services

Web Development Services

What have I left out here? Disagree with any of these? Leave a comment!

SHEquip

SHEquip

This I wrote about the amazing friend I made at Launch Out, Abbie, who quickly became my accountability partner. Well, we're taking "partner" to the next level today!

Calling all Female Entrepreneurs, Mompreneurs, Solopreneurs! You have URL and an idea, and not much else. You have an etsy shop with products and want to grow. You just started consulting or freelancing full-time - or hope to soon. You have a home business, blog, or hobby and want to make more money for your family. This is for YOU!

Abbie and I have combined our passion and our talents to create shequip - an organization that helps women start and build their small business.

We are so excited! Our mission is to inspire, empower and equip women to start and build a small business. The start can be the hardest part. So many questions, so many ideas, so many goals that seem so far away. We want to help women overcome all of that. If you are aspire to be a sassy, chic and savvy entrepreneur, mompreneur, or solopreneur, we want to connect with you!

Workshops

We believe that there is something special about face-to-face, leave-your-house, meet-other-people-as-crazy-as-you live events. It was at such an event that the our founders met. We will add online courses and recorded webinars in the future, but our heart is to get out and MEET YOU so we can equip, inspire and encourage you.

We want you to take a DAY OFF from everything else and focus on investing in your dreams. We want you to think of our events almost like a day-cation. You will leave shequip events with practical action items and how-tos to take your business to the next level. You will also leave feeling inspired and invigorated. You’ll be shequipped!  View Upcoming Workshop

checklistprintedResources

We want to provide women with tools to get started and gain momentum quickly. Check our our first resource, the Start It Up Checklist!

Community

It can be hard to build something, whether on the side apart from your full-time job, full-time from your craft room or physical store, from home as a mompreneur, or on your own as a solopreneur. We want to connect you with other women through local events in your area and our online community. To join us, sign up to receive emails and access to the private community group.

We will also be giving back to communities where we have events, giving 10% of proceeds to a local women's shelter or charity for women.

Women in small business, or aspring to be, hustlin' mama, frustrated young go-getter in a job you hate, nearing-retirement wise ones, we are here for you. Please join our community and let's build meaningful businesses together!

Will You Make It As A Solopreneur?

Will You Make It As A Solopreneur?

I follow, read, listen to, and watch a lot of solopreneurs. They're my people, after all. There's a cold hard truth I've been reading over and over again recently. The odds are against us. According to Bloomberg 8 out of 10 entrepreneurs fail and consultants have one of the worst success rates. Yikes.

BUT you're not going to be one of them and here's how you know that:

  1. You Don't Give Excuses Often
    Yes, business is personal for solopreneurs. We're often working one on one with people who become friends. If we get sick or have a family emergency we often have to tell our clients and we usually get a day or two of grace because we are a business of one. But at the end of the day this is business.  This is putting food on the table. This is paying mortgages and putting kids through college. For a client that's an employer it means multiple families' food, mortgages, tuitions. So hustle harder, longer, and better than ever before for yourself and your clients. Remember every time you end up offering an excuse a competitor is out there offering a solution. The more excuses you find yourself making to clients, customers and colleagues, the farther you are from your sweet spot. Either you're doing things you're not really passionate about (why), you're using the wrong methods (how/when/what), or you're working with the wrong people (who). Figure out which one is the issue and work to fix it ASAP.
  2. You Keep Generating Content Like it's Your Job
    You find it easy to keep coming up with content because you're in your sweet spot. I used to look at content marketers and think how can they contribute so many places online and blog so often?! Don't they run out of ideas?! If you're passionate about your service, about the VALUE you add to others, the answer is no. I now write a lot because I'm writing about the right things. I have lists of ideas for my site, for entrepreneur.com, for other sites, for interviews and for speaking engagements. It just keeps coming! That's thanks to God and thanks to the fact that I'm right where He designed me to be. If you're having trouble creating content, - which doesn't have to be writing, it may be programs, products, videos, case studies, reports, etc. - you may be outside of your wheelhouse, or you might be too isolated or just plain burnt out. Assess the situation and figure out why you have trouble creating. Remember content is king today, as a solopreneur you have GOT to keep creating!
  3. You Stick With What You Know
    After my book was finally launched, I was going to roll out a big online course. It would have basically been the content of my book turned into a weekly class over a few months. Maybe someday I will  still do that, but I doubt it. Instead, I went with my Start Up Success Package, because I've been doing it for years, with years of happy clients. It's what I know. It's what I'm really really good at. There is a lot of pressure today, even from yours truly, to add revenue streams, make digital products, and monetize all that you can. For good reason. But try and think of it as doing something you've always done in a new way. For me, that meant naming my service as a package, adding more structure and offering it as a digital product people can buy online, but it's the same branding and marketing service I've been offering businesses throughout my career. If you're feeling overwhelmed, try and step back and remind yourself you're just repackaging your awesomesauce. Same sauce, different package. Same great brain and heart of yours, same great product or service, just delivered differently.
  4. You Know Your Customer
    You are in the mind of your ideal client. You get them. You talk with them. You ask them questions. You speak their language. You lose sleep over what they lose sleep over. This can be achieved through surveys, closed facebook groups, actual conversations, blog comment threads, conventions, twitter search, however you acheieve it, you find a way. That's the key to selling and selling is what keeps you in the 20%!
  5. You Are Different From Your Competition
    I'm not going to lie to you, this is getting harder as our world gets smaller. It's tempting some days to crawl into a secret underground lab and do your best work so no one can steal it. But we all know that that won't work. We have to give generously and we want to, because we are losing sleep like I said in point 4. There is something that makes you different than your closest competitor. Is it the who, what, when, where, how, or why? It's got to be one of those. Next, can you quickly and clearly communicate what makes you different? It doesn't matter if you're different if no one can tell!

If you read the above 5 points and think uh oh, that's not me! That's not you - YET. Here are some helpful articles:

  • If you're having trouble with excuses, try going through the first part of my Action Guide to assess what your sweet spot TRULY is. Get it by signing up at the bottom of this post.
  • I help with ideas for content marketing and monetization in the Go Solo Facebook Group and my email list, get access to both at the end of this post.
  • I also help all of these points in my Start Up Success Package if you want strategic help to launch your business and have a roadmap for your first year!
  • Get to Know Your Customer (Business News Daily Article): http://www.businessnewsdaily.com/4890-customer-engagement-tips.html
  • Differentiate Yourself (Entrepreneur.com Article) f: http://www.entrepreneur.com/article/190942

Do you struggle with one of these five areas? What's your biggest hurdle?