Why This Is the Season for Generosity Marketing

Why This Is the Season for Generosity Marketing

In the spirit of giving, I want to give "solopreneurs" and service-based small business owners some insights into generosity marketing. Generosity Marketing is a philosophy within content marketing that boils down to giving away your best content, product or service for free. Note that I said best and free in the same sentence. This is the differentiator from everyday content marketing. Usually an entrepreneur will give away his best knowledge, tactics or case studies via a webinar, email series, video series or through interaction on social media. The key with this strategy is to answer the hardest questions your tribe faces: Give away what your audience needs most.

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