When you think of Chalene Johnson, you probably envision gym mats and barbells. After all, she has sold more than 10 million fitness DVDs and even holds a Guinness Book of World Records title for most fitness videos. However, Johnson is not just a fitness talking head. In fact, it was the success of her business, Powder Blue Productions — and her tribe of raving fans — that lead Beachbody, the mega-company behind popular brands like P90X and Insanity, to reach out to her for an acquisition.

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