You may have seen Mike Bayer in photos with celebrities on E! or TMZ. He’s a sober companion, a recovery manager, and he’s on tour with Demi Lovato.

But Bayer is also a CEO, a personal development coach and a mental health and addiction counselor. He’s on a mission to explain to the world that mental and emotional health are important for everyone, not just those in recovery.

If you’re interested in building a successful business helping others as a life coach, therapist or counselor, take note of these insights from Mike Bayer on Entrepreneur.com.