Seth Godin is full of ideas. Millions of people have read his work, among them Unleashing the Ideavirus, Linchpin, Permission Marketing and We Are All Weird—just a few of 18 (yes, 18) international best-sellers. And it makes sense, because he’s a marketing guru, an expert on how to spread ideas. He is the man behind the iconic and wildly popular blog Seth’s Blog, which, mind you, is the No. 1 search result when you type “seth” into Google (and that’s out of about 136 million results).
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