This week, Lever got some amazing emails, and not all in a good way. One of them was from a CherryBerry franchisee who explained that she would need help with social media because …wait for it … she had just learned how to copy and paste. Like control C control V guys!
Tomorrow is my birthday. I don’t normally have this new-year feel about my birthday. Other than maybe the year I got married, I never stop to think about “man last year I was doing bla bla.” But this year, I’m stopping to think.
My website is finally up! My BFC has been revealed, it’s the national froyo brand CherryBerry Frozen Yogurt, and my social media profiles are up and active. How does it feel?
I have already upped my one-day-new intern’s hours because my main client is growing so fast. It’s pretty exciting! I also have my sites set on New Business.
It’s been two weeks since my meltdown and my site is not done yet. Let’s not talk about it. It’s almost done, just like a day or two more, I can make it, right?
My husband is such a logical, reasonable person. Sometimes that is really annoying. For example, during my meltdown, he told me to look at my situation with a little perspective. Yes, I am behind on my website.
My personal motto for years has been ‘Lift up every person and project that comes your way.’ It’s concise and meaningful. When I started to brainstorm the business I would soon have, lever came to me because it is basically just an extension of my personal motto. Lever exists to lift brands to the next level.
Confession time. Since writing my other posts last week, I have barely touched my own marketing. I always get so frustrated at marketing people and firms who can’t effectively market themselves and here I am in my chair eating a bowl of my own words.
If you are considering venturing out on your own, I encourage you to have some contracts signed and an office plan worked out for yourself. If you can office at home, more power to you, but I knew that wouldn’t be best for me, I needed to at least have a few people around, and also get up and out everyday (pjs are for lounging, not kicking ass and taking names). A family business had an open office space for me so that’s where I set up for a very low monthly cost.
In about a two week period, I suddenly had a lot going on. A website here, updates to an old project there, and some musings from a big company who knew me thinking “maybe we can use Kelsey for this.” Also in that time, I got the call that would dramatically change my life. My Big First Client, BFC until I can reveal them, called because they had been watching me online. They needed a website and was I interested? To which I said I couldn’t take on a project of that size, or within&nb…
I’ve been told in this situation that I’m brave, courageous, that people are proud of me and inspired. I didn’t really get it until after actually leaving the building. The send off was amazing – sad faces and heart-felt we’ll-miss-yous, balanced with you’ll-be-greats and we’re-proud-of-yous.
Did I really just do that? Just resign from a job I love at a terrible time for the company that I love? Leave a position I worked hard for, leave a department and processes I helped build, to venture into the unknown?
