Author: Kelsey

Articles

Do Scary Sh*t

The very beginning of this venture was definitely scary and crazy, as you may have read. But after getting my bearings, there was a bit of a coasting period. Not that I wasn’t working my hiney off, mind you, but I was doing things that were easy and familiar.

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My Email Inbox

This week, Lever got some amazing emails, and not all in a good way. One of them was from a CherryBerry franchisee who explained that she would need help with social media because …wait for it … she had just learned how to copy and paste. Like control C control V guys!

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A New Year

Tomorrow is my birthday. I don’t normally have this new-year feel about my birthday. Other than maybe the year I got married, I never stop to think about “man last year I was doing bla bla.” But this year, I’m stopping to think.

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Perspective

My husband is such a logical, reasonable person. Sometimes that is really annoying. For example, during my meltdown, he told me to look at my situation with a little perspective.  Yes, I am behind on my website.

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The Lever Brand

My personal motto for years has been ‘Lift up every person and project that comes your way.’ It’s concise and meaningful. When I started to brainstorm the business I would soon have, lever came to me because it is basically just an extension of my personal motto. Lever exists to lift brands to the next level.

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Prepare Yourself – a Recurring Theme

If you are considering venturing out on your own, I encourage you to have some contracts signed and an office plan worked out for yourself. If you can office at home, more power to you, but I knew that wouldn’t be best for me, I needed to at least have a few people around, and also get up and out everyday (pjs are for lounging, not kicking ass and taking names). A family business had an open office space for me so that’s where I set up for a very low monthly cost.

Articles

My Big Opportunity

In about a two week period, I suddenly had a lot going on. A website here, updates to an old project there, and some musings from a big company who knew me thinking “maybe we can use Kelsey for this.” Also in that time, I got the call that would dramatically change my life.  My Big First Client, BFC until I can reveal them, called because they had been watching me online. They needed a website and was I interested? To which I said I couldn’t take on a project of that size, or within&nb…